We are excited to announce that Microsoft will be a featured exhibitor at CES 2023, taking place January 5 to 8, 2023 in Las Vegas, Nevada, and virtually. Known as the “most influential tech event in the world,” CES hosts what has become the place to experience innovation in the automotive and mobility industry, with a “vehicle technology” topic area and dedicated exhibition hall specific to this space. Microsoft will present exciting representations of the future of mobility and innovation including:
The theme for CES 2023 is “Human Security for All” and intends to highlight how innovations in sustainability, transportation and mobility, digital health, and the metaverse are addressing the world’s greatest challenges.
In a CES Insider Look video, Sanjay Ravi, General Manager, Automotive, Mobility, and Transportation Industry, highlights some of the key disruptions, and innovations creating what he termed a “once-in-a-century transformation.” The common industry goals of Connected, Autonomous, Shared mobility, and Electrification (CASE) have expanded into more impactful end goals of improving the societal, sustainability, and safety impact of mobility and improving the interactive and connected experiences that make our daily lives more productive and enjoyable.
Microsoft is working closely with our customers, partners, and the community and enabling them to drive the future of mobility. Data and AI are playing an increasing role in mobility. In a recent podcast interview, Sanjay talked with Alex Kendall, CEO of Wayve, who is advancing the safety and testing of autonomous vehicle technology using AI.
Transportation and aviation also featured at CES, are navigating their own roadmap to the future with a keen focus on sustainability. Contributing to more than one-third of all carbon emissions globally, we see nearly all players finding unique ways to reduce this impact, including an Alaska Airlines and Microsoft partnership to help the advancement of Sustainable Aviation Fuel (SAF) in key routes. Along with our customers and partners, we highlight our own emphasis on sustainability to be carbon negative by 2030, and by 2050 to remove our historical emissions since our founding in 1975. In addition, Microsoft is helping our customers fulfill their sustainability mission with Microsoft Cloud for Sustainability.
Innovation must lead from trust, data sovereignty, and cybersecurity and these are the core foundations at the center of empowerment for our customers and partners. Over the next five years, we are investing more than USD20 billion to continue the expansion of our cybersecurity capabilities, an imperative in our increasingly connected world.
The Microsoft CES theme of “Drive the future of mobility” embodies our vision to empowernot compete withthe industry to shape our mobility future. It is often out of duress that innovation sparks and grows. And there’s no doubt that the larger global ecosystem is under great pressure from both macro and micro influences. Organizations and individuals are having to do more when more may not always be readily available.
But as we’ve seen, the human resolve is strong and perhaps more vibrant than ever given our recent challenges. Part of the CES mission is to expose this resolve and technical prowess to the world as innovation will power us forward. Once again, we join the global community to showcase and celebrate the impact of innovation in automotive, mobility, and transportation at CES.
Subject to modifications, we are supporting these industry endeavors across five key areas:
To lead external transformation, organizations must first transform internally. The pandemic created unique opportunities to improve inter and intra-organizational productivity, ushering in an opportunity to drive efficiencies through a diverse, inclusive, and hybrid workforce. Here we will showcase the impact these trends have on accelerating transformation of productivity, frontline workers, citizen development, and most importantly, security.
We have all been directly impacted by the vital links to a global supply chain and operations. Whether as a consumer, supplier, or someplace in between, improving operations is a key focus. Companies must find ways to create sustainable, agile, and collaborative supply chains that improve visibility and resilience. Many may not know that Microsoft operates a significant global manufacturing and supply chain operation. That experience along with our partner ecosystem has enabled our customers to drive rapid transformation in operations.
At the core of transformation is the need to innovate. Disruptions impacting the industry have created a sense of urgency creating rapid transformation opportunities that are truly moving the industry forward at a rapid pace in many areas.
Here we highlight:
A benefit of transformation at its core is creating engaging experiences that build long-term value for the customer. After all, the customer is the ultimate beneficiary of technological advances in mobility. Whether it is integration with entertainment, productivity, sales, or serviceopportunities are being created that offer unique, connected, and immersive experiences.
Traditional automotive, transportation, and logistics providers see themselves as part of a larger mobility ecosystem, not just creators of a product to move throughout it. Mobility is vibrant with blurred lines between old and new business models, and the creation of entirely new categories that address the future needs for the movement of people and goods.
A significant enabler of mobility services is the introduction of Microsoft Connect Fleets. A new reference architecture that creates an interconnected ecosystem of partners and makes use of common architecture, data models, and business applications from the Microsoft Cloud. Look for this announcement at CES and visit the booth to learn more.
Here we represent:
If you’ll be in Las Vegas for CES 2023, stop by and visit us in booth #6017 in the Las Vegas Convention Center West Hall for hands-on, immersive experiences and an opportunity to talk with mobility experts from many of our customers and partners.
To learn more about Microsoft in automotive, mobility, and transportation, visit the Future of Automotive Industry Solutions homepage.
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Source: Microsoft Industry Blog