Microsoft at the 2024 NAB Show: Reimagining media with data and AI

NAB Show stands as a transformative crossroads, where the past, present, and future of media converge. Since its inception in 1923, the National Association of Broadcasters’ flagship event has been a cornerstone of the industry, uniquely blending content and technology. 

Today, we are witnessing an extraordinary evolution, where AI is revolutionizing every aspect of content creation, distribution, viewer engagement, and monetization. The show serves as a powerful stage to witness firsthand the profound impact of AI on the industry. At Microsoft, we are bringing these elements to life across our platform and ecosystem. Attendees will see that we have moved beyond hype and are deploying this technology at scale powered by data and the Microsoft Cloud.  

This is an era defined by tech intensity, characterized by personalized content delivery, on-demand streaming services, data-driven advertising, and a shift towards immersive and interactive experiences. We are committed to empowering our customers to navigate these changes successfully. Whether you’re a content creator, broadcaster, ad agency, or streaming platform, adapting to the expectations of a global, tech-savvy audience is imperative. This shift presents both challenges and opportunities, and at Microsoft, we stand ready with our partners in this dynamic landscape. 

Our industry-specific solutions are designed to enhance production efficiency and cost-effectiveness, while our advanced analytics unlock valuable insights. We are redefining the video editing process to drive audience engagement and amplify personalization. 

As AI catalyzes one of the most profound transformations in the industry’s history, I am personally thrilled to invite you to join us in redefining the future of creativity, content, and experiences. 

Join Microsoft at 2024 NAB Show to see how we are reimaging media

Microsoft empowers media organizations to achieve more through a trusted and secure platform supported by a comprehensive partner ecosystem. Join us at our booth (W2657) to see how data and AI are reimagining the media landscape.

Empower content creators and distributors

• Break down language barriers and opening content to a global audience with Microsoft Azure OpenAI Service and Azure AI Services. 
• Streamline production process using Azure OpenAI Service, Microsoft Power Platform, and Adobe, enhanced by Azure AI Vision Studio and Azure AI Video Indexer.  

Elevate the viewer experience

• Experience your AI assistant at work with Microsoft Copilot for Microsoft 365, where AI helps automate and personalize the content creation process, offering a new way to work. 
• Captivate your audience with Microsoft Azure PlayFab tools for engaging content that automatically adapts to viewer preferences and behavior.   

Reimagine monetization strategies

• Maximize revenue with insights that help reach a broader audience, as demonstrated by YOBI with the power of Azure Databricks.   
• Optimize ad revenue by expanding reach of advertisers through precision targeting and personalization with Copilot in Microsoft Dynamics 365 Customer Insights and Microsoft Fabric.

Come see the future of interactive TV

Come visit the Capitalize Zone (W2149) to experience Beat the BUZZR®️. Beat the BUZZR®️ takes the future of interactive TV to the next level by showcasing its dynamic interactivity using content from Fremantle’s BUZZR®️ network, a treasure trove of pop culture and game show classics, leveraging the collaborative strengths of Microsoft, NVIDIA, and an extensive partner ecosystem.   

Beat the BUZZR®️ not only invigorates these classic programs with interactive elements like quizzes, trivia, and personalized insights but also opens the door to innovative monetization strategies for content owners. This platform serves as a testament to how the intelligent use of data and AI can revolutionize both audience engagement and revenue generation. Dive deep into your favorite episodes and see how Beat the BUZZR®️ is crafting new possibilities for content monetization, making every interaction an opportunity to captivate and capitalize.  

At the heart of this transformation is a coalition of esteemed partners:

• Prime Focus Technologies breathes new life into archival content, employing their CLEAR AI to deepen and enrich metadata, unlocking a treasure trove of interactive potential.  
• MediaKind revolutionizes the broadcasting experience, making dynamic ad placements and seamless content delivery a reality, ensuring each moment resonates with crystal clarity.  
• Alice & Smith stretches the bounds of fan interaction with XR Server, making the leap from passive observation to active, immersive participation.  
• Microsoft Advertising redefines the advertising landscape, integrating interactive, real-time content that speaks directly to viewers’ interests and passions.  
• SymphonyAI’s Revedia delivers a masterclass in analytics, turning raw data into a goldmine of insights, enhancing content strategy, and fine-tuning monetization models.  
• UIC Digital elevates the user experience, melding intuitive design with captivating aesthetics while integrating all systems and components seamlessly to ensure the user journey is as engaging as the content itself.

Each partner demonstration in the NAB Capitalize Zone is a portal to understanding how these contributions not only support the Beat the BUZZR®️ experience but also contribute to new revenue models and engagement strategies in the media landscape.

Hear from Microsoft and industry expertise in the sessions

In addition to catching us at our booth, you can hear from Microsoft in a variety of ways. Below are the different sessions you’ll be able to find Microsoft at.

Keynote session

AI in Media and Entertainment—Hear from Paige Johnson, Microsoft’s Vice President of Media Industry, and other industry leaders in a conversation around the applications of AI in Hollywood and the benefits and pitfalls of its growing use in productions and development.   

Microsoft sessions

• Unscripted Evolution: How AI is Reshaping Reality TV and Documentaries—Hear from Andy Beach, Microsoft’s Chief Technology Officer of Media and Entertainment, and other industry leaders on the exciting AI technology that will help creators unleash new forms of unscripted content, even for reality TV and documentaries.   
• Leveraging Azure AI for Media Production and Content Monetization Workflows—Hear from Andy Beach, Microsoft’s Chief Technology Officer of Media and Entertainment, and Amit Tank of MediaKind as they discuss how Generative AI can streamline media production, reduce costs, and accelerate content delivery to market at scale.  
• Retro Reimagined: Monetizing the Future of Interactive TV—Hear from Andy Beach, Microsoft’s Chief Technology Officer of Media and Entertainment, and other industry leaders as they dive into the transformative journey of classic content into the interactive digital age. They’ll explore the Beat the BUZZR®️ showcase and discuss how the partnership came to be.  
• AI-Empowered Monetization: New Content Strategies for Media Companies—Hear from Andy Beach, Microsoft’s Chief Technology Officer of Media and Entertainment, as he joins NVIDIA to discuss new revenue opportunities and strategies for in the content economy, including predictive analytics and personalized recommendations to automated content curation, generation, and targeted advertising.  
• Content Credentials – New Requirements for Media Provenance Labels for Gen AI Content—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity (C2PA), and other industry leaders as they give an update on the C2PA’s standards for maintaining media provenance labeling with the emergence of generative AI.  
• Panels on New Challenges and Opportunities in Media—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity (C2PA), and other industry leaders as they discuss how broadcasters, service providers, and networking technology companies are creating and deploying advanced Core Networks to maximize the opportunities of NextGen (ATSC3) Broadcasting.  

Microsoft’s commitment to the media and entertainment industry

Microsoft enables media organizations to achieve more through a trusted and secure platform built to empower content creators and distributors, enhance the viewer experience, and reimagine monetization strategies. More information can be found on Microsoft media and entertainment industry solutions. 

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Source: Microsoft Industry Blog