Microsoft at IBC2024: Reimagining media with AI

Delivering innovation and connecting communities, IBC2024 is where the future of the global media and entertainment industry is redefined. IBC brings together the creative, technology, and business communities to collaborate, learn, and unlock new opportunities by energizing the market, enabling content everywhere, and exploring new trends. Microsoft is excited to participate in IBC’s event again this year in Amsterdam and we look forward to seeing you. Here’s how to make the most of your time with us at the event.

Join Microsoft at IBC2024

At Microsoft, AI isn’t just a buzzword; it’s a transformational force that is revolutionizing the way people work, collaborate, and innovate. Whether you are looking to optimize your operations, unlock new monetization opportunities, or empower your content creators, at IBC2024 you will see how we have moved beyond the AI hype and are deploying this technology with cutting-edge solutions tailored specifically for the media industry.

The opportunity to engage with so many customers, partners, and colleagues during this action-packed event deepens my excitement and optimism for the future of our industry. I always depart from Amsterdam feeling inspired by the creativity, innovation, and thought leadership showcased across the panels and presentations. Above all, it’s a joy to catch up with everyone and make new connections.

How to make the most of your time with Microsoft at IBC2024

Visit our booth (located in Hall14, A14) to experience how we are reimagining media with AI

Explore the power of AI: Unleash your creativity by crafting your own avatar with the assistance of Microsoft Designer. Transform yourself into a whimsical cartoon, a classic Renaissance painting, a superhero character, or any fantastical creation you can imagine. Let the fun begin! 
Attend our demos: We have a great lineup of demos showcasing how you can optimize your operations, unlock new monetization opportunities, and empower your content creators with cutting-edge Azure products and Microsoft partners.
- Enhance content searches with natural language scene descriptions by integrating new multimodal capabilities from Azure AI with IPV’s Curator Media Asset Management (MAM) product. Demonstrated by IPV.
- Verify authentic content using Microsoft’s Content Integrity suite, which provides end-to-end Coalition for Content Provenance and Authenticity (C2PA). Identify rogue viewing sessions to combat piracy in real-time, using EZDRM’s anti-piracy proof of concept (POC). Presented by Content Integrity.
- Analyze email marketing lists and predict user behavior: Uncover strategic insights and optimize marketing campaigns using Yobi’s engine. Demonstrated by Yobi.
- Create an interactive second-screen experience designed to accompany free ad-supported streaming television (FAST) channel distribution, using the integration of Microsoft Azure PlayFab and Azure OpenAI Service. This interactive e-commerce experience highlights how viewers can seamlessly interact with content, driving deeper engagement and new monetization opportunities. Showcased by OBT Live.
- Leverage AI assisted storytelling across script, production, and postproduction for content creation. Presented by Support Partners.
- Maintain the original speaker’s voice using Azure AI-powered video translation services, featuring contextually accurate translation with voice cloning. Demonstrated by Cognizant.
Visit the Microsoft Copilot lounge: The lounge will highlight various Copilot applications across the media ecosystem, including an advanced over the top (OTT) platform demo by UIC Digital and PwC, integrating AI copilot capabilities for personalized, real-time interactions and insights using sports content. A marketing demo will show the power of Copilot and Microsoft Fabric for data-driven conversations. Support Partners will showcase a series of content creation copilots spanning script analysis, casting and production, and editing.

Learn more from Microsoft and industry experts at these insight-packed content sessions

Transforming Media Production with AI: Insights and Innovations
Join experts from Microsoft, Disney, Adobe, and Support Partners as they explore AI’s transformative impact on media production. This panel will showcase real-world applications for scriptwriting, storyboarding, production management, and post-production enhancements, with insights drawn from active AI projects—highlighting efficiency gains and innovation. Taking place in Hall 14, Content Everywhere Theater on Saturday, September 14, 2024 from 1:30 PM to 2:10 PM CEST.
Unlocking Monetization panel
Explore how emerging data science, machine learning, and conversational AI are revolutionizing media monetization. This session covers first-party consented data, connected TV, and second-screen apps driving omni-channel e-commerce experiences. Learn how these advancements are reshaping consumer demand and opening new monetization avenues for media brands. Taking place in Hall 14, Content Everywhere Theater on Sunday, September 15, 2024 from 12:15 PM to 12:35 PM CEST.
- Presented by Microsoft, Yobi, and Fremantle.
AI-Powered Interactive Marketing: Bringing Characters to Life
Join Microsoft as we explore how generative AI and Azure are revolutionizing the creation of digital characters and animated storytellers. This session will demonstrate how studios can streamline previsualization workflows and enhance promotional marketing for animation. Discover how these AI-powered technologies are broadly applicable across the media industry for bringing characters to life. Taking place in Hall 14, Content Everywhere Theater on Friday, September 13, 2024 from 12:15 PM to 12:35 PM CEST.
- Presented by Microsoft and Support Partners.

Meet the Microsoft team

Confirmed attendees so far include:

Silvia Candiani, Vice President Worldwide Telecommunications, Media and Gaming.
Paige Johnson, Vice President Global Media and Entertainment Industry Marketing.
Simon Crownshaw, Worldwide Strategy Director Media and Entertainment.
Andy Beach, Chief Technology Officer of Media and Entertainment.
Federico Suria, EMEA Regional Business Lead Telecommunications and Media.
Andrew Jenks, Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity at Microsoft.
Craig Ashley, Director Global Media and Entertainment Industry Marketing.

Join Microsoft at IBC2024 to see how we are reimagining media with AI. We are looking forward to seeing you!

Microsoft’s commitment to the media and entertainment industry 

Microsoft enables media organizations to achieve more through a trusted and secure platform, built to empower content creators and distributors, enhance the viewer experience, and reimagine monetization strategies. More information can be found on the Microsoft media and entertainment industry solutions website.